It's not the absence of fear, it's overcoming it. Sometimes you've got to blast through and have faith.
About This Module
It's so much easier to sell a client who has phoned you than doing outbound marketing! In this module, we will explore some critical marketing methods you should already be doing, as well as some top ways to market the color side of your business.
- Marketing Overview
- Image & Brand
- Sales Funnel & Facebook
Marketing Starts with Credibility...Download Your Logos (right click and save as...)
Marketing is More Than Just Thinking About Color...
I'm going to brainstorm several ways you can market your new color service in the following videos, so keep an open mind, think about your strengths and start marketing...
Get CCE Marketing Checklist
An easy Marketing "To Do" Checklist that lists at least 15 ways you can market your color services!
Get Key Word Spread Sheet
Use these keyword Google stats to pick good terms for your website SEO and each service page terms...
**Moz Local - This company will actually submit your business for you to big local directory listings for a yearly fee, so it might be worth looking into.
**Porch.com - Very similar to Houzz this website has a lot of traffic and popularity but best of all, it's free!
Houzz.com - Excellent design resource but more importantly, add yourself as a "professional" and upload your photos! They have a paid program which is a bit pricey but designers in certain metropolitan areas have had great luck with. To see the conversation of how well the program works, go to: http://www.houzz.com/discussions/572719/Pros-and-Cons-of-Houzz-Pro- or this thread: http://www.houzz.com/discussions/810152/Paid-Houzz-program-a-good-value-
Thumbtack.com - Service Directory to post your business that has become very popular
AngiesList - Get listed and ask clients to "review" you
Fixr - Service directory
Yelp for Business - One of my favorites since it's on every iPad in the US!
NEW!**HomeTalk.com - Great directory for home information, professionals and blog resource
**Manta - Highly trafficked small, localized business listing directory
**Patch - Not in all areas but a highly trafficked, localized community news, events and directory website. I love the idea of blogging locally on design/staging and holding classes on these topics (you can add as an event), as well as putting your business in the directory.
http://www.homestagingcost.com/advertise.aspx - New directory that is advertising heavily on Google and free to join
Yahoo Local - If you haven't mapped your business here already
Bing Search - If you haven't mapped your business already
Trulia - Find a Pro section, click on "Join the Trulia Directory" on the right hand side
CraigsList.org - Craig and I go way back from my Internet research days and yes he does wear a pocket protector and looks just like you'd imagine.
- Judy's Book - Submit your business to Judy's Book
- City Search - Submit your business to City Search
- InsiderPages – Submit your business to InsiderPages
- Oodle.com - Post your service ad to your local area for free!
Seven Steps to Creating a Brand, Logo, Look and Feel that Your Clients Will Love!
I gave this presentation at the 2014 RESA Conference for home stagers but the concepts are universal to designers and color consultants. This presentation is essential for our image conscious industry and I hope you will learn and grow using the tools I share in this presentation. This presentation has been updated...
**Due to the ever changing nature of the Internet, some of these resources may be changed or no longer available.
Links and Resources Mentioned in Branding Video:
- Houzz.com to review other designers websites
- Canva.com for a template base of anything you want to create
- The Canva.com article of gorgeous brand color schemes
- Another AWESOME Article on Picking Your Sites Color Palette (loved the resources in this article!)
- Colourlovers.com which is a cool place to see favorite schemes
- PatternCooler.com which is a pattern building website
- Font Websites to Download Fonts to Use for Free: - Dafont.com - Fontsquirrel.com - Google Fonts - Audra's Pinterest Board
- Free Image Resources for Your Blogs and Posts - Pexels.com - Stocksnap.io - Pixabay.com - Unsplash.com - Negativespace.com
Here's a quick older video where I show you how to use Picmonkey to create a quick logo...
7 Steps to Getting Your Marketing on "Auto-Pilot" Using a Sales Funnel & Facebook Ads
This video training walks you through setting up a "sales funnel" for your business, so that visitors who find your website will provide their email. Once you have an email you can give them more valuable information, build your credibility and stay in touch!
Facebook ads are an excellent way for you to build credibility, drive traffic to your site, and build your email list. Facebook ads particularly work well for stagers (which was the original audience in this webinar training) since they can target real estate agents in their area BUT the principles in this training are universal. For color, I recommend targeting an audience who is more affluent, female and interested in interior design websites.
I have created example materials below the video that show you how to tweak your Facebook sales funnel towards your color services and then put it on auto-pilot!
The Audience to Target for Color Clients is New Home Owners/Movers
Easy Ad Ideas:
- Paint Color Cheat Sheet - This is a Canva Template for you to edit to your heart's content.
- 5 Tips to Picking the Perfect Paint Colors
- 6 Paint Hacks for a Color Perfect Home
Use a Video Like the One Below for Your Ad...
To access videos AND Facebook Ad Images like the one above for your business, simply click on this link and the password is: ccemarketing
1-Minute Video Showing You How to Access the Free Curated Content We Have for You
Use the Images below for Ad ideas:
Here's an example "landing page" idea:
JPG Format - White Background
PNG Format - Transparent Background